EVENTS

EVENTS ☆

PACSUN PURPOSE PARTNER SUMMIT

PANELIST AS A YOUTH COUNCIL MEMBER

As a Youth Advisory Council member and panelist at the Pacsun Purpose Partner Summit, I represented Gen Z perspectives at a flagship industry event attended by 300+ leaders across fashion, media, entertainment, and culture. I contributed firsthand insights on youth identity, creativity, and community during the Pacsun Youth Council Panel, moderated by Fortune’s Most Powerful Women Editor Emma Hinchliffe. Alongside fellow council members, I spoke about authenticity, cultural relevance, and the future of youth‑driven brand collaboration, offering strategic viewpoints that directly inform Pacsun’s product development, creative campaigns, and cultural initiatives.

ON CAMPUS PACSUN ACTIVATION

PACSUN ON CAMPUS ACTIVATION THROUGH CLUB PRESIDENCY

As the president of Chapman Black Art Association, I lead a Back-to-School community event. The Chapman Black Art Association’s mission is to teach, develop, network, and cultivate African American/Black artists at Chapman University.

The PACSUN interactive product booth was a bustling hub for creativity, connection, and fun – with more than 300 visitors trying out hands-on embroidery and spinning the Pacsun Wheel for gifts and prizes.

GRAMMY HOUSE AND GRAMMY AWARDS

VOLUNTEER

During Grammy Week 2026, I served as a volunteer at Grammy House, a four‑day cultural hub produced by the Recording Academy, where I supported high‑profile programming, artist experiences, and industry‑facing events leading up to the Grammy Awards. In this role, I helped facilitate invitation‑only panels, performances, and activations featuring Grammy nominees, executives, global talent, and major brand partners. I also assisted with guest flow and event operations across multiple showcases, including Best New Artist Spotlight and Women in the Mix. My work required professionalism, adaptability, and strong communication in a fast‑paced, high‑visibility environment.

As part of my volunteer experience, I was invited to attend the Grammy Shaprie red carpet, giving me firsthand exposure to large‑scale media operations, talent coordination, and live‑event execution at the highest level of the music industry.

BET AWARDS

PRODUCTION ASSISTANT

As a Production Assistant at the BET Awards, I supported one of the industry’s most complex live broadcasts by coordinating backstage logistics, assisting vendors, and ensuring seamless show‑day execution. I worked closely with production teams to manage run‑of‑show cues, facilitate real‑time communication, and troubleshoot fast‑moving backstage needs in a high‑pressure environment.

This experience strengthened my ability to operate in large‑scale productions, support live-event workflows, and contribute to a team delivering a nationally televised show.

Sienna ☆ Lewis